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Gastonia Property Management Marketing Strategies for 2014

According to consumer trends and expert studies, 2014 holds marvelous potential for property owners and property managers. To develop an effective marketing strategy for the property, it is important to consider effective responses to trends and capitalize on tenant requirements. Here are a few important trends and forecasts for this year, and the best way to include them in your marketing plan.

Improving Relationships with Better Digitization

Tenants are always looking to engage more with property managers or owners, and this is now possible with least investment of time and effort, by providing digital platform for interaction. Most tenants also, find it convenient to engage online with Gastonia property management. For instance, property management can provide digital options for rent payment and a simple online form for tenants to request repairs or maintenance. This will not only result in better relationships with tenants, but also make the workflow process more efficient and less costly.

Targeted Advertising

Experts have suggested that for 2014, prospective tenants will fall into mainly two prominent categories, those who are financially secure, and those who are striving to make it. In such an environment, it would not be wise to spend ad dollars on a blanket approach, but rather an advertising campaign that can target the two categories separately.

For the top end category, Gastonia property management could include certain property amenities that appeal to such a group. Whereas for newlyweds and graduates who are struggling financially, an ad campaign through social media would be more effective in highlighting saving schemes and special offers. However, all campaigns have to be closely monitored to see if they are producing the expected results.

Efficient Amenities

Apart from digital technology, most tenants today are looking for upgraded efficiency that can help them save money on their utility bills. Hence, if the property has older doors and windows, an investment for upgrading them would pay in the long term. There are also many federal and state incentives available to property owners, which can reduce the burden of initial investment for these upgrades. While upgrading, look for products with higher insulation ratings, better protection from UV rays, and eco-friendly materials.

Provide Recharging Stations for Electric Vehicles

 

Even though electric fueling stations are much less, the demand for electric cars keeps on increasing. This shows that people are willing to pay for better and cleaner products, even though owning traditional products might seem more convenient. The number of hybrid cars on the roads is expected to increase to about 8 million in the next ten years and 2 million more cars that run only on electricity is expected in the same period.

Considering that most apartment properties do not have recharging stations, it would be a good strategy to install such stations to entice people who are having or plan to own an electric vehicle. The investment on per-unit stations is not much and property management can definitely find positive ROI by the first couple of years, depending on the rent structure.

Gastonia Property Management Tennant Screening

 

According to studies, 20% of tenants usually cause 80% of the headaches to the property owner or property manager (not that different than the numbers for criminals and crimes in society as well). The problems can include constant complaining, not paying the rent on time, destructive behavior, and causing problems to other tenants. Hence, a few bad tenants can seriously disrupt endeavors of Gastonia property management to improve business and returns on investments. The only effective solution in keeping such people from becoming tenants is by having a working and comprehensive screening process. 

Prequalifying Applicants

The process of screening actually should begin even before meeting the prospective tenant. This can save a lot of time and effort, since the property manager will know if the applicant could be a good fit, before the task of showing the property and discussing the terms. The manager mainly needs to attain answers to certain questions, which will provide outstanding clues if the prospect would be acceptable as a tenant. When the applicant shows interest in the property, he could be emailed the following questions:

  1. How many individuals are planning to stay in the unit?
  2. Do you have pets? How many? What are the animals?
  3. Are there any smokers in your group?
  4. What date do you plan to move into the unit?
  5. What is your current income or the income of the co-signer of lease agreement?
  6. Have you faced eviction notice or have you been evicted before?

These questions can provide a salient idea whether it is worth the time and effort to show the person the property.

Show the Property in Person

If the prospect has passed the above pre-screening process, it is time to show the property. It is better to check the ID of the person who turns up, to make sure the same person who has answered your questions has come, and not a friend who is checking out the property for the applicant. Secondly, it is better if the property manager shows the property to the applicant, as it gives a chance to meet the person face-to-face and have a chat, which can reveal many things about the person.

Tenant Screening

All that has been gathered up to now has been to save time and effort, and does not qualify as the actual screening process. Gastonia property management tenant screening is a comprehensive process that checks previous rental history, criminal records, and finances of the prospective tenant. A thorough screening should include the following checks and searches:

  • §Validation of social security number
  • §Checking the name against social security death index
  • §Patriot Act/OFAC search
  • §Sex offender registry search
  • §Criminal records search
  • §Records of judgments and liens
  • §Record of bankruptcies
  • §Credit check
  • §Checking previous address of the tenant and getting in touch with the previous property owner or property manager

Tenant screening has to be elaborate, and it does cost money. However, the advantages of performing a thorough check far outweigh the expenses of having to deal with a problem tenant. Gastonia property management can do the whole process in-house or hire a reliable service to perform this duty.

Advantages of Tax Deductions with Gastonia Property Management

tax sign on property

Gastonia property management offers many benefits to property owners by way of managing the whole show, maintaining the property, dealing with tenants, and finding new tenants. Apart from all these services, a property owner can also look forward to several tax advantages when a property management company is hired. Even though hiring a service for managing a property is an additional expense, these fees are also eligible for tax deductions.

Fees Charged by Property Management Service

Property owners, who engage any services for maintaining their investments, can claim tax deductions on such costs. A landlord can claim the entire service cost based on the statements and invoices issued by the property management company. It is important for property owners to keep all these documents as they prove the eligibility for the tax deductions.

Rental Expenses Deductions

Rental expenses deductions can fall into different categories. Certain expenses can be taken fully as deductions, while certain expenses that fall into the category of capital improvements have to be depreciated. Most maintenance expenses can be fully written off, such as cost of repairs to walls, windows, plumbing, electrical systems, and appliances.

The capital expense category will include things that lengthen the life of the units or enhance the value of the property. These expenses can include cost of renovating a basement, installing a new roof, new landscaping and so on. Another category that can be written off fully is administrative expenses. This category will include legal fees, credit checks, cost of advertising vacancies, and so on.

When a property owner has engaged Gastonia property management services, it becomes easy to keep track of all these expenses. Since the property manager will be handling day-to-day issues all maintenance, repairs, administrative, and renovation costs will be routed through invoices from the property management company to the landlord. Hence, the expenses are automatically categorized in different invoices and the property owner only has to retain these invoices for claiming the tax deductions.  

Claiming Tax Deductions

When the property owner is renting out dwelling units and is providing limited services to tenants such as trash collection and utilities, then the tax information can be reported in Schedule E. In this schedule, the landlord can state the expenses, depreciation, and rental income from the property/s. Multiple schedules can be filed for each property, but ultimately all the totals have to be listed in one of the forms. This final form will also have the total expenses of property management that is being claimed as a deduction.

If the property owner is providing additional service to tenants such regular housecleaning, linen changes, and other conveniences, then the income and expenses have to be filed in Schedule C. To qualify for submitting Schedule C, the property owner should be providing much more services than the expected ones such as general cleaning and maintenance of the common areas, and trash collection. The deduction of fees and other expenses incurred by the property management company can be completed on Schedule C for such property owners.

Decreasing the Vacancy Rate by Building Effective Local Relationships

Vacancies not only result in a loss, but also give a poor impression about the property. The main job of property management Charlotte NC would be to effectively lease all the units or at least keep the vacancy rate to the minimum.

Competing Well

For enhancing ROI for the property owner, and to be successful in property management, will depend largely on the company’s ability to rent out all empty space, whether it is single-family homes or multi-unit apartments. Today a property manager has many tools at his disposal to improve leasing, but at the same time, the competition has increased dramatically as well.

Finding the Right Tenants

There is another important factor to consider. On the one hand, leasing out units can be relatively easy, but making sure the units are leased to the right tenants is much more difficult. Hence, finding the right tenants in a highly competitive environment makes the job of property manager even more difficult. Property management has to not only make sure that vacancy rates are down, but also the units are leased to quality tenants who will not default on the rent or cause any other issues.

Shorter Commutes

A property management company often implements marvelous online strategies on Facebook and other social media, but fails to focus on the local potential of the area. Studies show that majority of tenants in any area are people employed in nearby businesses.

While it is possible to improve online traffic to the property website with an effective Facebook page, classified ads, and other marketing strategies, it would be foolish to ignore the rich potential of future tenants in your immediate surroundings. One of the ways of harvesting this rich potential is to build concrete relationships with business owners in the area.

Property management Charlotte NC provides the following tips for establishing and building effective relationships with local business owners to keep vacancy rate low.

  1. oThe local business will usually seek some type of commitment in the relationship, which can be provided by offering flexible terms of leasing or a rental discount, especially for the company’s employees.
  2. oRather than researching the various local businesses individually that hold potential for future tenants, property management can hold an open house for the business community in the area. The open house can provide tours of the various properties, and other useful property information. After such an event, approaching individual businesses will be easier and will yield much better results.
  3. oAlong with raising awareness amongst the local business owner community, it is also important to have a good idea about the local rental market. The property manager should be aware what prospective tenants are usually looking for, and providing such features. It could mean making certain investments for improving the units, but this will bear sparkling returns over the long term, when the property becomes the preferred staying option for most people in the area.
  4. oHold community events in partnership with local businesses. This is a poignant opportunity for benefitting mutually. Property management can appeal to more prospects, and the businesses can improve their presence in the

Property Management Charlotte NC Tips for Dealing with Overdue Rent

Property management Charlotte NC might have strict rules about paying rent in time, but some tenants still default on their rent payments. For rectifying the situation of overdue rents and late payments, it can cost money and effort. Sometimes the property owner could be at a loss as to what action can be taken. Hiring a lawyer and going the legal route can work out very expensive. Here are few tips for the property owner who would want to avoid lengthy and costly legal evictions.

Make Sure the Rent is Late

This is quite easy when property management Charlotte NC has an automated system flagging rental due dates of each tenant. However, it is always better to crosscheck the date with the lease document. Many states do not specify any legal grace period for paying rent, and therefore it is important to include a clause in the lease agreement that specifies the allowed grace period, which could be three to five day period after the due date.

The lease should also specify a late fee that can be charged, if the tenant defaults paying the rent even in the grace period. If the lease agreement does not include a clause regarding late fees, the property owner cannot decide to charge retroactively.

Notice for Late Rent

When the rent is overdue, the tenant should be served a notice, which is a written reminder telling the tenant the rent is past due. The notice should also clearly mention the total amount due along with the late fees, and it can carry a warning of further legal action if the rent and late fees are not paid soon. Such late rent notice can be served personally to the tenant by the property manager or it can be taped to the door if the tenant is trying to avoid property management. Even though a late notice is not required by law, it can serve as evidence in court of the tenant’s delinquency of not paying the rent.

Contact by Phone

After the late notice is served, and the tenant does not respond soon, property management Charlotte NC should get in touch with the tenant by phone. However, there should be only one call, as repeated calls could amount to harassment.

Notice of Pay or Quit

If the tenant does not pay the rent even after the phone call, a Pay or Quit notice can be served. This will be a more official notice compared to the late rent notice sent earlier, and will show the tenant that the property management is quite serious about eviction. The notice should clearly state a date by which the tenant has to pay the overdue rent or face eviction. The notice should be delivered in person or stuck to the door, and a copy can be emailed as a backup. 

Legal Eviction

If the tenant does not pay up by the date mentioned in the Pay or Quit notice, then the only option is to hire an eviction lawyer to start the process. Check out the legal eviction process in your state, though you probably already know the pertinent laws. But state laws on this matter do differ so you should understand the legality of the situation.

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