According to reputed and trusted financial sources, the level of construction of new rental units is the highest it has ever been in the last forty years. This is an amazing sign, since it indicates the economy is still struggling because more people are looking to rent than to own. However, this also means intense competition in the rental market, and property owners or property management have to think of various ways of staying ahead in the competition.
Almost all the newly constructed units will have better amenities and features, which is going to attract prospective and motivated renters. On the other hand, older properties will still have their existing features and amenities, which may not look as appealing as the new features available in modern units. Therefore, how can these properties compete effectively to maintain their profits and reduce vacancies? Here are certain suggestions that might prove very helpful.
Maintain the Property in Top Condition
If costly renovations and adding new features are not possible, you can still be in the competition by maintaining the property in top condition. Dirt and clutter are the two main enemies when you want the property to look pristine. Maintain a neat and beautiful landscape, have the trash picked up regularly, and include policies that eliminate clutter. All this will improve the looks of the property and the first impression should be full of smiles.
Highlight the Best Features of Your Property
Consider all the features of the property and pick out the best ones. Your property could be having the best view in the area, you might be providing high speed Wi-Fi, or it could be the new pool. Take pride in these features, brag about them, and broadcast them, whenever you have the chance. Make sure you prominently display all the best parts of your property.
Take Measures to Retain Terrific Tenants
When the property is already having an acceptable rate of occupancy, then steps should be taken to retain fantastic and reliable tenants. Focus on implementing policies to improve services and start initiatives that will keep tenants happy. Retaining existing tenants, works out much less expensive than finding new ones.
Using Marketing Initiatives of Your Competition to Your Advantage
New properties coming up in your area will start advertising, and that can be a positive detail for you, since more people will be driven to the area. Use clever marketing campaigns to turn this influx to your advantage, and highlight your community to be the most respected and admired for quality services in the area.
Plan a Facelift
When new properties are being developed in your area, it is imperative to update certain features on your property. Carefully calculate available budget and consider what investments you need to do to stay in the competition. Modern tenants are mainly looking for convenience and reduced costs. Improving broadband and cable connectivity could bring about the break you may be seeking. Sometimes, it could be simply pruning overgrown trees and sprucing up the landscaping. Consider the demographics and preferences of your tenants and invest in updating features accordingly.