Many people looking for a property form their first impression when they visit the website of the property, and are not inclined to investigate further if they are not impressed by its contents. This means it is imperative for property management to focus on having fantastic textual as well as video content. This can be a daunting task when you consider that visitors are quick to move on to the next site, if the one they are viewing fails to keep them interested.
Provide Solutions and be Caring
People search the Web in order to find a solution to their particular problems. However, simply providing solutions is not going to cut it, since other websites are doing the same. The difference in effectiveness lies in directly relating to your audience in the best possible manner. So, how does one connect with tenant prospects? Here are some tips that can help property management design appropriate textual content:
- Consider the most promising target market for your property, and learn about how these people live, where they work, what they expect, what are their preferences, and so on.
- The topics that will motivate your target audience to seek further information.
- The problems they usually face while finding a home and providing the best solutions.
- Provide further resources that will be helpful to your visitors.
Property management might be eager to list out all the advantages the property has to offer, but prospects are looking for value and that is a solution to their problems, or answers to their questions. Therefore, focus on actual questions that a prospective tenant is likely to have, and answer the same, incorporating all the features of the property. The way of delivering content and SEO strategies may change, but the main goal should be to provide solutions and care for the issues faced by your prospects.
Visual content is always preferred compared to text, but here again; the content should be appealing and solve a problem. For property management, virtual tours are the best way of highlighting community features, amenities, and floor plans. If you are thinking of a video campaign, here are some tips that can make it successful:
- While posting videos, text still matters. Hence, make sure you use the right keywords and tags, for the descriptions and titles.
- When you want to build awareness about the community, focus on creating related content of value that people would like to share.
- Even though YouTube videos will improve the search rankings of your property website, they may not provide the amount of traffic that you can get through native rankings and paid services.
- Focus on benefits when you want to improve relationships with tenants and prospects.
- If you want to create a "buzz" for free, create excellent shareable content that bloggers and journalists are looking for, which will be mainly things that influence social life.
- For creating quality videos, check the requirements of the platform where you are going to post the videos. For instance, the landscape mode is strongly suitable for YouTube videos.