Each day some new thing seems to be available on the Internet that seems to promise a better form of social media or as an advanced tool for marketing. When you would have heard of Google+, you would have thought the same, and dismissed it, thinking that you already have a presence on Facebook and Twitter to promote your property. However, that would be a wrong strategy, as Google+ has quite a bit to offer, especially for property management. Therefore, here are the reasons, it is such a fantastic tool, and no property manager should ignore it.
Phenomenal Growth of Google+
Usually the growth story is linked to Facebook, and rightfully so, as it has gained over 110 million users every year on an average, since its inception in 2004. However, the growth rate of Google+ is four times more than Facebook, as it has gained more than 400 million users since June 2011 when it was launched. Even though only a fourth of that is active users, the scenario is going to change quite soon.
Reviewing Limited to Users
On the popular review sites such as Yelp, anybody can simply rant and provide bad reviews. However, your Google+ page can receive reviews only from Google+ users. This means, the reviewers will not only have a profile, but also whatever they write will be showing up on their feeds that everyone can see. This creates an environment for more authentic reviews rather than hysterical rants.
Linked to the Most Powerful Search Engine
Google is still considered the most popular search engine, which actually makes Google+ very powerful in influencing search results, as the two are linked. Search results are being influenced by the presence of posts written by Google+ users. These people with profiles are considered “trustworthy”, and hence the page with these people’s posts and reviews rank higher in the results. Higher rankings in the search engine means better exposure and more people are likely to read the page, thus promoting the property.
Google+ provides the Hangout feature, where you can:
§ Converse directly with potential or existing tenants
§ Simultaneously video chat with nine individuals
§ Share documents with all people included in the Hangout
§ Watch and discuss about a video on YouTube together
§ Share what is on your screen with your group
§ Record and broadcast sessions
All this provides an excellent way for showing your property to prospects, holding a Q&A with tenants, holding meetings, and so on.
One of the most important aspects to consider while promoting a property is the location. Property managers have to find ways of attracting the local people to occupy the units, and Google + Local (previously called Google Places) accomplishes just that.
People eventually use everything offered by Google, which is clearly seen from their previous offerings such as YouTube, Gmail, Maps, and so on. This means every person using some product of Google will be soon using Google+, since they already have an account, and creating a profile is quite simple.