effectively with the present generation of renters can become a daunting task. Firstly, there is a major shift to
online communication, which could require quite a bit of adjusting in using the right words, and knowing the
right nuances. Most tenants now use mobile devices, and they research online to find a suitable unit.
Therefore, having an online presence, and communicating effectively over emails, social media, and so on is
becoming increasingly important. Here are few effective tips that might help you develop the communication
skills needed in the present scenario.
Almost all Communications take Place on Social Media Platforms
Social media has gained tremendous popularity and almost all people use some social media platform or other
to communicate and interact. Therefore, property management will have to be not only active on social media
platforms but also engage with their audiences. For instance, creating a Facebook page with some marvelous
photos is only the first step.
You also have to engage with people who have visited your page. Therefore, monitoring your site and social
media pages becomes very important. You must be aware of the questions being asked and respond to them in a
timely manner. Secondly, property management should also know how to respond to negative comments. The
dispute should be dealt with calmly and professionally, without getting into a slinging match.
Focus on Making Outstanding Videos
A millennial crowd and a younger generation love watching short videos. Posting engaging videos on YouTube
could earn property management a marvelous following, but make sure to engage with the viewers on the site
and not neglect their postings.
Asking Prospects What they are Looking for in a Property
Some years ago, this would not have been the right strategy, but now it is important to know what prospective
tenants want. Engage in social media with different audiences to know:
Whether they are seeking more amenities like a gym, tanning room, spa, pool, and so on
It can even be a simple concept like a dish washer inside the unit or more conveniences when it comes to
owning a pet
Property management is likely to receive many suggestions with this strategy, and it is not necessary to consider
every one of them. With this type of survey, you can obtain a general idea about what most renters are seeking
in their units.
Keep Up with Emerging Trends
According to latest studies, more than 25% people use apps or mobile sites to search for suitable apartments.
This trend is only going to increase, since people are depending more and more on their mobile devices and
smart phones. Therefore, do not forget to include tweets and text messages in your marketing strategy.
Additionally, make sure the property site is designed to be viewed across multiple types of mobile devices.
Try Different Approaches to Stay in Touch
Staying in touch with residents is even more important once they have signed the lease. Property management
newsletters can work fine; however, a personal email is usually more effective in soliciting a response.