Pinterest, the photo-sharing website has over 20 million active users and is one of the most effective drivers of referral traffic. This means it can be used as a highly effective tool by property management for promoting the property. Pinterest enables users to create and organize image collections based on different themes such as interests, events, hobbies and so on. Users can also “like” images and “re-pin” photos from other pinboards to their own. Secondly, Pinterest users can effectively use hash tags for highlighting a phrase or topic.
Utilizing Hash Tags
Hash tags are now quite common on different social networking websites for searching and accessing particular topics. Property management can use hash tags on Pinterest while sharing interesting visual content, so that it becomes easier for people to find pins according to a topic or a relevant phrase. Make sure to include your Pinterest link while conducting email campaigns or while implementing social networking strategies. Also, make it a point to let prospects and residents know about your Pinterest page when they interact with you at the site office.
Here are steps to get started on Pinterest:
1. Create your account with Pinterest. If you want Pinterest to post your pins onto your Facebook page, sign up with Facebook for creating the account.
2. Change the “Settings” for your account, such as preferences, social network links, and email notifications and so on.
3. Create a board, which will enable you to name and describe the category or topic, under which you are pinning.
4. Start Pinning photos
According to experts, the life of a pin is for about a week, and it is best to pin on weekday evenings and Saturday mornings to get maximum exposure. Property management should start with about ten boards and schedule about five to seven regular postings. Pinning activity can be increased or lessened depending on the level of response you are receiving. However, the best strategy for gaining Pinterest followers would be sharing very interesting content, commenting, and repining other people’s content as well. Reciprocity always seems to work online, especially on social networking sites.
Here are some tips that can make a property Pinterest page more effective:
§ A board can be created for each community and upload photos of fantastic landscapes, and focus on amenities.
§ Property management can also consider creating a board for every room in the apartment unit such as the kitchen, living room, patio, bathroom and including some ideas about decorations.
§ Upload photos of any parties or events held at the community
§ If the property allows pets, create a separate board for pet owners, and upload photos of current pets in the community.
§ Design ideas for indoor gardening and upload photos of some of the indoor gardens made by residents.
§ Food and recipes are all time favorites, and a separate board can be dedicated to these topics.
To know if the competition has started using Pinterest, simply type in the name of the community or property name, in the search box on the top left corner. You can gather some ideas about how they are leveraging Pinterest to obtain more prospects.